Head, Marketing and Pubic Relations

Head, Marketing and Pubic Relations

DCSL Corporate Services Limited - Rivers

Posted: Nov 5th, 2018

DCSL Corporate Services Limited is a private limited liability company which provides company secretarial, governance, immigration and training services to diverse corporate and individual clients across several business sectors

Responsibilities

Strategic:

Lead the execution of tasks associated with the achievement of the business goals
Strong focus on the economics and profitability of production or the services rendered
Employ and deploy projects within budget and deadlines
Ensures all Tasks related to Specializations and Functions are duely, regularly and comprehensively completed
Recommend for effective Project Management suitable standards and policies that will help to improve areas of expertise and the organization’s operations at large
Ensures compliance to all laid down policies of the company identifying where amendments and provisions are needed for enhancements

Operational:

Establish a presence of the reputation of the company in the mind of the Public, entrenching the values of the company through Public fora using adequate media platforms to execute this
To achieve these Public Relations activities, ensure the following are done:
- Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email
- Researching, writing and distributing press releases to targeted media
- Collating and analysing media coverage and writing and editing in-house magazines, case studies, speeches, articles and annual reports
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
- Organising events including press conferences, exhibitions, open days and press tours; o maintaining and updating information on the organisation's website
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Influences present and future products by determining and evaluating current and future market trends
Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
Contributes to team effort by accomplishing related results as needed.
Identify main client groups and audiences and determine the best way to communicate publicity information to them
Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
Maintains research database by identifying and assembling marketing information, answering questions and requests
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Obtains market share by developing marketing plans and programs for each product; directing promotional support
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
Formulate policies and procedures related to public information programs, working with public relations executives
Respond to requests for information about company activities or status
Observe and report on social, economic and political trends that might affect the organization
Identify main client groups and audiences and determine the best way to communicate publicity information to them
Formulate policies and procedures related to public information programs, working with public relations executives
Respond to requests for information about company activities or status
Observe and report on social, economic and political trends that might affect the organization
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
Obtains market share by developing marketing plans and programs for each product; directing promotional support
Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Influences present and future products by determining and evaluating current and future market trends
Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
Maintains research database by identifying and assembling marketing information, answering questions and requests
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
Contributes to team effort by accomplishing related results as needed

Reporting and Analysis Develop and Review commercial reports and present to the Management Team and Managing Director and when requested by the Board the following reports but not limited to:

Growth Against Market/Industry
Industry Operating Percentile

Review and monitor business operating reports, ensuring effectiveness as to analyze the following:

Client-Type Tenders Trend
Risk Survey Report

Key Result Areas Financial Perspective:

PR cost as a % of sales
Total Expenses by Annum at Benchmark with Agreed Competitor(s)

Internal Process Perspective:

No of National Awards per Year
Average Cost per Click or Reach

Customers and Service Efficiency:

Market share against competitors
Satisfied-customer index

Projects Management:

% change per annum in quality complaints and delivery delays
Annual Customer attrition rate

Minimum: HND
Experience: 5-7 year(s)

Location: Rivers
Job Type: Permanent

Salary:
Expires: 30-11-2018

General Requirements

B.Sc/HND in Public, Marketing and/or Engineering
Minimum of 5 years of Public Relations experience with large project experience in construction, Oil and Power Industries
Must have reputable professional certification in related function and industry.

Skills, Competencies and other Requirements General Requirements:

Ability to handle multiple projects simultaneously in a fast-paced and dynamic environment
Strong business acumen
Highly articulate, confident and persuasive team-builder
Strong customer focus, Experience in recognition of customer needs and how to deliver an effective customer experience
Attention to detail, planning, organization, and daily delivery requirements.

Specific Requirements:

Knowledge of contracting, negotiating, and change management
Knowledgeable in contractual matters and formulating correspondence
Knowledge of construction and contract law
Able to publicise the reputation and strength of the company to the publicity advantage of the company ensuring it impacts positively in the company’s revenue
Understand the provisions of the standard forms of contract and sub-contract commonly used in the Engineering industry
The ability to apply understanding of the company & industry to improve effectiveness & profitability.