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Digital Marketing, Social Media & Content Development Manager

Smart Partners Consulting Limited - Lagos

Posted: Dec 4th, 2019

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an indigenous consulting firm poised on the business model of collaboration to provide professional services of Human Resources and Business Strategy to different companies in various sectors of Nigeria’s economy. It was incorporated in July 2013.


  • Lead the planning and execution of digital marketing strategies to promote services to the customers.
  • Plan, Organize and manage all email campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
  • Manage online customer acquisition and retention programs including SEO, email, affiliate and graphics and social marketing.
  • Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
  • Online Seasonal Campaign Idea generation and execution
  • Develop and manage traditional promotion campaign projects task with timelines and share with stakeholders
  • Drive each business cycle through adequate online promotional campaign and activations to deliver agreed organization targets in terms of basket size, units sold and footfall.
  • Communicate timely with stores nationwide about current online marketing campaign schemes and promotional activities
  • Online stores partnership marketing idea generation and execution
  • Online promotions content development
  • Online stores seasonal campaign budgeting
  • Social Media Marketing and Content Development
  • Responsible for the planning of social media strategies.
  • Implementation of social media strategies
  • Designing social media aesthetics
  • Managing and monitoring of the company’s social media profiles
  • Curating content relating to trending topics around the world.

Minimum: HND
Experience: 7-10 year(s)
Location: Lagos
Job Type: Permanent
Expires: 27-12-2019

General Requirements

  • A Bachelor's Degree or it's equivalent in Business or any related discipline.
  • Digital marketing certification is an added advantage.
  • A minimum of 8 years experience in a similar retail management
  • Social media marketing skills are very essential.
  • Strong interest in Kids products marketing.
  • Proficient in brand communication.
  • Proficient in marketing content development.
  • Proficient with the use of tools for analyzing pre and post marketing campaign impact.